Printing supplies
Tonerdeluxe — online store
Tonerdeluxe sells toner and ink cartridges online. The challenge of every supplies store: thousands of references and a customer who only knows their printer model.
What the project includes
Organised catalogue
Hundreds of toner and ink references structured by printer brand and model.
Find, not search
The customer starts from their printer and reaches the compatible supply in a few clicks.
Obstacle-free checkout
A direct ordering process, built for customers who buy the same item every few months.
The project
In a supplies store the battle is won at search: if customers can’t find the toner for THEIR printer in seconds, they leave. Tonerdeluxe structures the entire catalogue around that question — "which printer do you have?" — and removes steps from the checkout.
A fast, functional online store where the catalogue, however large, never stands between the customer and their order.